Spanish Landing Page
Overview
This was a landing page designed for a tax billboard. I was tasked with creating a landing page with no reference in 2 days, from posting to UI/UX.
Understanding Scope
The goal was creating a landing page in two days with English to Spanish language accessibility. This was a QR campaign for a debt calculator lead generation form.
Narrowing Focus
The first task was creating a calculator component the acted as a form intake. This process included API connection and multi-step form intake questions and error handling.
Brand Building
The next step was creating brand authenticity by providing information on the tax company and their background.
Elevated Services
A services section was added to the landing page to add more information on how users can get tax debt assistance and help.
Testing Iterations
There have been several iterations of the site. Some of the limitations for this project included different color iterations. Site was designed mobile first, with a button for easy language translation.
Moving Forward
Looking back on the project, creating a project like this would need:
- Questions A/B Testing → more testing form fill questions, too long of questions
- Lighter Color Scheme → more color schemes would have provided a different tone to the page
- Time Limitations → 2 days for a landing pages caused some form formatting issues that were ultimately resolved
Let's create something meaningful together!
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