ERCLead Generation Landing Page
A fast-turnaround B2B landing page built to help a tax office educate qualified employers and collect Employee Retention Credit leads.
Project
ERC Landing Page
Focus
Lead Generation
Platform
React Website
Timeline
One Week
01 — Overview
A clear path from interest to intake
This project had a one-week delivery deadlinefor a busy tax office looking to launch an Employee Retention Credit campaign.
Along with a clear lead-intake form, the landing page needed an about section and FAQ content to explain the credit, establish credibility, and answer common questions before a prospect submitted their details.
The Challenge
A limited tax credit needed a fast, credible launch.
The tax office needed to quickly turn an existing logo and domain into a professional B2B campaign site that could explain the Employee Retention Credit and capture qualified business leads.
Core design question
How can a landing page communicate a complex tax opportunity clearly while encouraging visitors to complete a lead form?
02 — Design Process
From brand assets to campaign launch
The page was designed around a short timeline, direct B2B messaging, and a focused conversion goal.
Scope
Reviewed the available logo, domain, lead intake requirements, and requested FAQ content.
Structure
Built a simple conversion-focused page structure around benefits, educational content, FAQs, and form collection.
Design
Created a custom visual system that expanded the provided brand assets into a professional campaign experience.
Launch
Delivered the React landing page within one week so the client could begin collecting leads quickly.
03 — Discovery
Understanding Scope
The client provided the logo and domain, while the site needed to transform those starting points into a full landing-page experience with a lead intake form.
Every section had to support the primary goal: provide enough clear information for a business owner to feel ready to inquire about the ERC.
04 — Design Direction
Built for clarity and conversion
Clear Information
Explain the tax credit in plain language so business visitors can understand the value quickly.
Simple Lead Intake
Make the lead form obvious and easy to complete without adding unnecessary friction.
B2B Confidence
Use a custom visual style and fact-driven language to build trust with business decision-makers.
05 — Delivery
Quick Turnaround
The tax credit had a limited timing window, so the project required an efficient process from concept through launch.
I created the custom imagery and produced the page copy needed for the site, allowing the client to move forward without waiting for a long content or design process.
Delivery takeaway
A clear scope and focused landing-page goal make it possible to deliver a polished campaign quickly.
06 — Visual Direction
Unique Design
This was a custom React build designed to give a timely tax-credit campaign a fresh, professional presence.
Because the campaign targeted businesses, the page used direct language, strong tax-benefit messaging, and a visual hierarchy designed around conversion.
Custom
React component build
B2B
Direct benefit messaging
07 — Content Strategy
Facts Over Fluff
The B2B campaign could use strong, direct language to help explain the Employee Retention Credit and the potential value for qualified employers.
Content was structured around relevant tax-credit information, useful keywords, and clear calls to action that moved visitors toward the lead form.
- ✓Direct B2B messaging
- ✓Keyword-focused content
- ✓Clear benefit explanation
08 — Brand Expression
Cohesive Branding
The client needed a fast turnaround without relying on a generic template. The visual direction expanded the existing logo into a more complete campaign identity.
The result was a custom landing page designed to stand out from competing ERC campaigns while keeping the content professional, focused, and easy to scan.
09 — Takeaways
Moving Forward
The project met its fast launch goal, while a longer campaign timeline could create opportunities for more conversion-focused improvements.
More Testimonials
Adding customer stories and proof points could help strengthen trust and improve conversion rates.
Custom Typography
Additional typography exploration could give the campaign an even more distinctive visual identity.
Longer Content Path
More educational fact sections could support a longer page experience and help answer further visitor questions.
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