ERC Landing Page
Overview
This project had a one week delivery deadline for a busy tax office looking to run an Employee Retention Credit (ERC). In addition to form collection, the client also requested an about and FAQ section.
Understanding Scope
Logo and domain was provided by client. The goal was to expand the expand the logo into a landing page with a lead intake form.
Quick Turn Around
I provided all custom images and provided the copy given the time constraint. The project was on a tight timeline given the limited timing of the tax credit.
Unique Design
This project was a custom build using React components and designed with a fresh twist on a limited tax credit. The landing page was B2B so the language could be direct and highlight the tax benefits.
Facts Over Fluff
This business to business (B2B) campaign made it easy to pack the landing page with strong language and keywords that helped break down the tax credit.
Cohesive Branding
The client expressed a need for a fast turn around and a custom look that would make the landing page stand out against competition.
Moving Forward
Looking back on the project, more focus can be spent:
- Adding more testimonial → highlighting the user experience would have helped conversion rates
- Custom fonts → additional additional fonts would have elevated the page
- Longer Scroll → adding further fact sections to add to scroll
Let's create something meaningful together!
Have your own project ideas, get in contact and let' make something that is impactful for your business and users.